Five Effective Linking Strategies for Promoting your Event Websites

It is beneficial to promote your event website through other sources so that you can reach potential attendees and competitors. It is important to remember that for some of these sources it is key to link back to their website. Setting up a "Links" page with their website or information is a great way to link with others in your industry. This installment will go through the top five bestplaces to promote your competitions.

I suggest to head over to these websites: http://techblog.stratum.net/tag/linking-strategies/ and http://www.marketingexperiments.com/ppc-seo-optimization/linking-strategies-tested.html#3b in addition to reading the five places that I have provided here. It has useful information on linking strategies.

#1: Online Communities

There are plenty of websites that exist that are specific to individual sports. These websites tend to include news, message boards, photographs, and schedules of upcoming events. These websites tend to be visited by enthusiasts, and are a great place to promote your event website so that competitors can find out about your event.

#2: Local Newspapers

People read newspapers to find out what is going on in their communities, and promoting your event website in a newspaper is a good way to attract competitors to your event. You can also advertise on their website so that you can reach a larger audience. Both places tend to have an "Events" section, so it is simple to get your event and website listed.

#3: Sponsors' Websites

Just as you should have your sponsors' logos on your event website, your sponsors can provide a link to your website on their own website. As it was previously stated in past installments, a relationship with a sponsor should be a partnership and both should benefit from each other. This is a perfect way to promote your website and show who your sponsors are.

#4: Social Networking Sites

Social networking websites are popular these days, and utilizing them to promote your event website will bring a lot of people to your event. Uploading videos from your event to YouTube.com, linking your website onMySpace.com, and even putting your website on Twitter.com are all useful places to look, and there are many more than that.

#5: Blogs

Blogs are a great way to promote your website and events. There are a lot of blogs out there that are written about specific sports industries, and if you can comment or are able to get a blogger to mention your website and event, then you will be able to reach even more individuals that are interested in your events. In addition, creating your own blog to promote your organization and its events is another way to advertise your website, especially if you are able to get your blog in a blogging directory such as blogcatalog.com. This website has other great ideas for linking: http://www.webraydian.com/content/view/543/1/.

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Note about this article: This article is part of a newsletter series from Compete-At.com. Compete-At provides online event management and online registration software for sports.